KEY TO VALUE
Licensing and branded real estate consulting

Branded solutions

Key to Value offers consulting and brokerage services to Luxury and Fashion companies looking to expand in accessories, home and real estate sectors through licensing and/or interior design agreements.

Our services

Branded Real Estate

Key to Value helps Luxury, Fashion and Automotive brands to enter and/or develop their presence in the branded residences sector worldwide. We assist in the selection of the right project, contact the developer and support our clients in the negotiation phase. We provide consulting services throughout the partnership, from the definition of the launch strategy up until the entire commercial and project delivery phases.
Pulsante
Brand Licensing

Key to Value helps Luxury and Fashion companies to expand their product range through licensing partnerships in different sectors, such as eyewear, fragrances, watches, jewellery, home collection, hotels and branded residences. We assist in defining the licensing strategy in line with the brand DNA and the company’s financial objectives. We contact the potential licensing partners, support our clients in the negotiation phase and help them manage existing licensees.
Pulsante
Strategic Consulting

Key to Value provides in-depth market studies, competitors benchmarking and business planning in the home collection and branded real estate sector. We help potential licensees (accessories, furniture and home collection companies) and licensors (luxury and fashion brands) to assess a partnership opportunity in line with their objectives and core business strategy.
Button

Who we are

Our team is composed by professionals with long term management experience in Luxury and Branded Real Estate licensing and consultants with extensive contacts with real estate developers worldwide.
Key to Value is based in Milan.

Gabriella Saracino

After more than 20 years in the Fashion and Finance sectors, Gabriella Saracino created her own consulting practice, Key to Value, to support Luxury, Fashion and Furniture companies looking to expand in accessories, home and real estate sectors through licensing or interior design agreements.

Ms. Saracino started her career as an Investment Banker in London, working for Morgan Stanley and J.P. Morgan in the Merger & Acquisitions division for more than 6 years, focusing on fashion and luxury goods companies and cooperating to the major M&A transactions in the years 1997-2003 which led to the consolidation of the Luxury sector.

In 2003 she joined Valentino S.p.A. in Milan and led the licensing division for 5 years, contributing to the successful company turnaround. She further consolidated her professional experience in strategic consulting for FMCG companies, working for more than 2 years in AT Kearney in Paris before moving to Gianni Versace S.p.A. as Licensing and Interior Design Director, where she led the licensing division for 8 years, managing business relationships with the company licensing partners in fragrances, eyewear, watches, jewelry, home products, hotels & residences.

In Versace, Ms. Saracino helped to successfully develop the Versace business in the hotel and branded residential sector, playing a key role in establishing the brand legitimacy in the home design business. Under her leadership the Gianni Versace S.p.A. finalized several agreements with major real estate partners to develop hotel and residential projects in Europe, Asia, Middle East and India, and gained a stronger market positioning in the fashion branded real estate sector. She also managed the start up and development of the new Home business unit, creating a new division within Versace S.p.A. to produce and distribute worldwide Versace furniture and home textile products.

CONTACTS

g.saracino@keytovalue.com

KEY TO VALUE

Milan

g.saracino@keytovalue.com

KEY TO VALUELicensing and branded real estate consulting

Branded solutions

Our services

Branded Real Estate

Brand Licensing

Strategic Consulting

Our team is composed by professionals with long term management experience in Luxury and Branded Real Estate licensing and consultants with extensive contacts with real estate developers worldwide. Key to Value is based in Milan.

KEY TO VALUE
Licensing and branded real estate consulting

Our team is composed by professionals with long term management experience in Luxury and Branded Real Estate licensing and consultants with extensive contacts with real estate developers worldwide.
Key to Value is based in Milan.